机读格式显示(MARC)

• 000 01452cam a2200265 a 4500

• 001 0000801692

• 005 20161021095600.0

• 008 161021s2013 cc a i 000 0 eng d

• 020 __ |a 9787301230152

• 041 0_ |a eng

• 090 __ |a F713.50/M368

• 093 __ |a F713.50 |2 5

• 100 1_ |a Marshall, Greg W.

• 245 10 |a Essentials of marketing management / |c Greg W. Marshall, Mark W. Johnston = 营销管理精要 / 符国群译注

• 246 1_ |a 营销管理精要

• 260 __ |a 北京 : |b 北京大学出版社, |c 2013.

• 300 __ |a xix, 371 p. : |b ill. ; |c 26cm.

• 490 0_ |a 营销学精选教材·双语注释版

• 504 __ |a Includes index.

• 520 __ |a This textbook based on the American Marketing Association announced in 2007 the new official definition of "marketing", reflect the new changes and new trends in the field of marketing, explain the gap, is different from the previous textbooks and real marketing management activities like encyclopedia, and all be disadvantages, strategic marketing activities, the operation level and operation level of organic based on the combination of "international marketing" perspective, to show the success of the organization's marketing strategy, to enable students to fully understand the effective marketing management for individual and organizational success important influence.

• 650 _0 |a marketing management.

• 700 1_ |a Johnston, Mark W.

• 700 1_ |a Fu, guoqun(符国群).

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.50 |c M368