机读格式显示(MARC)
- 000 01003cam 2200301 a 4500
- 008 040914s2000 ilua 000 0 eng
- 040 __ |a DLC |c DLC |d DLC |d SHCD
- 050 00 |a HF5415.16 |b .P37
- 099 __ |a CAL 022003159727
- 100 1_ |a Parmerlee, David.
- 245 10 |a Auditing markets, products, and marketing plans / |c David Parmerlee.
- 260 __ |a Lincolnwood, Ill. : |b NTC Business Books, |c c2000.
- 300 __ |a xii, 193 p. : |b ill. ; |c 28 cm.
- 490 1_ |a AMA marketing toolbox
- 500 __ |a At head of title: American Marketing Association.
- 650 _0 |a Marketing audits.
- 710 2_ |a American Marketing Association.
- 830 _0 |a American Marketing Association marketing toolbox.
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/99056227.html
- 950 __ |a JHUL |b F713.56 |c P253