机读格式显示(MARC)

• 000 01080nam 2200301 a 4500

• 001 0000399885

• 003 CAL

• 005 20050401093300.0

• 008 040406r20042001cc a b 001 0 eng d

• 020 __ |a 7301066023

• 040 __ |d PUL

• 041 0_ |a eng |b chi

• 090 __ |a F719/H699=2

• 093 __ |a F719 |2 4

• 099 __ |a CAL 022004039507

• 100 1_ |a Hoffman, K. Douglas.

• 245 10 |a Essentials of services marketing : |b concepts, strategies, & cases = 服务营销精要 : 概念, 战略与案例 / |c K. Douglas Hoffman, John E. G. Bateson.

• 246 31 |a 服务营销精要 : |b 概念, 战略与案例

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 北京大学出版社 : |b Thomson Learning, |c 2004.

• 300 __ |a xxi, 569 p. : |b ill. ; |c 2004.

• 440 _0 |a 当代全美MBA经典教材书系（英文影印版）

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Repring. Originally published: |c Mason, Ohio : Thomson South-Western, 2003 |b 2nd ed. |z 0030288924

• 650 _0 |a Service industries |x Marketing.

• 700 1_ |a John E. G. Bateson.

• 950 __ |a JHUL |b F719 |c H699=2