机读格式显示(MARC)

• 000 01030pam 2200325 a 4500

• 001 0000482344

• 003 CAL

• 005 20050117152000.0

• 008 050117s1997 maua b 001 0 eng

• 010 __ |a 96036235

• 020 __ |a 025617802X

• 020 __ |a 0072534893

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.129 |b .P45 1997

• 082 00 |a 658.8/4 |2 20

• 090 __ |a F713-51/P393

• 093 __ |a F713-51 |2 4

• 099 __ |a CAL 022000399241

• 100 1_ |a Pelton, Lou E.

• 245 10 |a Marketing channels : |b a relationship management approach / |c Lou E. Pelton, David Strutton, James R. Lumpkin.

• 246 14 |a Complete marketing channels : |b a relationship management approach

• 260 __ |a Boston : |b Irwin, |c c1997.

• 300 __ |a xxii, 728 p. : |b ill. ; |c 25 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Relationship marketing.

• 650 _0 |a Marketing channels.

• 700 1_ |a Lumpkin, James R.

• 700 1_ |a Strutton, David.

• 950 __ |a JHUL |b F713-51 |c P393