机读格式显示(MARC)

• 000 00822cam 2200277 4500

• 001 0000494724

• 003 CAL

• 005 20050305134100.0

• 008 050304s1984 enka rb 00110 eng

• 010 __ |a 77170038 //r84

• 020 __ |a 0135580242

• 040 __ |a 548

• 050 00 |a HF5415.13 |b .K64 1980

• 090 __ |a F713.5/K87=5

• 093 __ |a F713.5 |2 4

• 950 __ |a JHUL |b F713.5 |c K87=5

• 082 00 |a 658.8

• 099 __ |a CAL 022000252856 |a CAL 022000896191

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing management : |b analysis, planning, and control / |c Philip Kotler.

• 250 __ |a 5th ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1984.

• 300 __ |a xxi, 792 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Management.