机读格式显示(MARC)
- 000 01279cam a2200253 a 4500
- 008 151110s2015 cc a 000 0 eng d
- 100 1_ |a Harrison,Jeffrey S.
- 245 10 |a Strategic management : |b principles and cases / |c Jeffrey S. Harrison, Caron H. St. John = 战略管理 : 原理与案例 / 杰弗里·S. 哈里森, 卡伦·H. 圣约翰著, 陈继祥译注.
- 260 __ |a 大连 : |b 东北财经大学出版社, |c 2015.
- 300 __ |a 146 p. : |b ill. ; |c 26cm.
- 490 0_ |a 高等院校双语教学适用教材·工商管理
- 520 __ |a This book combines the traditional and the reality with a light touch, which makes the core themes and the hot issues of the current field, so that the readers can master the essence of strategic management and the latest progress in a short period of time. The book not only well summarizes the classic strategic management process, but also in combination with the new concept of enterprise resources, transaction costs, agency theory and strategic alliance.
- 650 _0 |a Foundations of marketing.
- 700 1_ |a St. John, Caron H.
- 700 1_ |a Cheng, jixiang(陈继祥).
- 950 __ |a JHUD |b F272 |c H323