机读格式显示(MARC)

• 000 01163cam a2200265 a 4500

• 001 0000788585

• 005 20151111094000.0

• 008 151110s2015 cc a bi 000 0 eng d

• 020 __ |a 9787565418174

• 041 0_ |a eng

• 090 __ |a F713.50/F158

• 093 __ |a F713.50 |2 5

• 100 1_ |a Fahy, John.

• 245 10 |a Foundations of marketing / |c John Fahy, David Jobber = 市场营销学 / 约翰·费伊, 戴维·乔布尔著, 孟韬译注.

• 246 1_ |a 市场营销学

• 260 __ |a 大连 : |b 东北财经大学出版社, |c 2015.

• 300 __ |a 369 p. : |b ill. ; |c 27cm.

• 490 0_ |a 高等院校双语教学适用教材·工商管理

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a This book is a total of 17 chapters, in the full absorption of domestic and foreign marketing theory on the basis of the latest results, the system described the new concept, new principles and methods of marketing, including marketing, customer concept, the development of marketing ideas, marketing scope of expansion, marketing technology innovation, etc..

• 650 _0 |a Foundations of marketing.

• 700 1_ |a Jobber, David.

• 700 1_ |a Meng, tao(孟韬).

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.50 |c F158