机读格式显示(MARC)

• 000 00964cam 2200313 4500

• 001 0000437380

• 003 CAL

• 005 20040920103700.0

• 008 040920s1997 caua b 001 0 eng

• 010 __ |a 88011791 //r92

• 020 __ |a 0534507441

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a PN1992.55 |b .E18 1989

• 082 00 |a 791.45/0236/0973 |2 20

• 090 __ |a G221/E13=5

• 093 __ |a G221 |2 4

• 099 __ |a CAL

• 100 1_ |a Eastman, Susan Tyler.

• 245 10 |a Broadcast/cable programming : |b strategies and practices / |c Susan Tyler Eastman, Douglas A.Ferguson

• 250 __ |a 5th ed.

• 260 __ |a Belmont, Calif. : |b Wadsworth Pub. Co., |c c1989.

• 300 __ |a xvii, 471 p. : |b ill. ; |c 25 cm.

• 440 _0 |a Wadsworth series in mass communication

• 500 __ |a Includes indexes.

• 650 _0 |a Television programs |x Planning.

• 650 _0 |a Radio programs |x Planning.

• 650 _0 |a Cable television |x Planning.

• 700 1_ |a Ferguson, Douglas A.

• 950 __ |a JHUL |b G221 |c E13=5