机读格式显示(MARC)

• 000 01337nas a2200397 a 4500

• 001 0000675508

• 003 CAL

• 005 20100107152100.0

• 008 901106c19909999iluar b 0 a0eng d

• 010 __ |a sn 92028178

• 020 __ |a 0072864710

• 022 __ |a 1099-5579

• 040 __ |a OPosmS |c OPosmS |d InU

• 042 __ |a lcd

• 050 14 |a HF5410 |b .A66

• 082 04 |a 658.8/005 |2 20

• 090 __ |a F713.5/A652

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000219802 |a CAL 022007105579

• 245 00 |a Applications in basic marketing : |b clippings from the popular business press.

• 246 30 |a Clippings from the popular business press

• 260 __ |a Homewood, IL : |b Irwin, |c c1990-

• 300 __ |a v. : |b ill. ; |c 26 cm.

• 310 __ |a Annual

• 362 0_ |a 1990-

• 500 __ |a Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

• 500 __ |a Published: Boston, Mass: McGraw-Hill/Irvin, <2003/2004>

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |v Periodicals.

• 650 _0 |a Marketing |x Management |v Periodicals.

• 700 1_ |a McCarthy, E. Jerome, |d 1928- .

• 700 1_ |a Perreault, William D.

• 700 1_ |a McCarthy, E. Jerome |q (Edmond Jerome). |t Basic marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmond Jerome). |t Essentials of marketing.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.5 |c A652/2005-2006