机读格式显示(MARC)
- 000 02096cam a2200361 i 4500
- 008 200330s2021 enk b 001 0 eng
- 020 __ |a 9781138701397 |q hardback
- 020 __ |a 9781138701403 |q paperback
- 020 __ |z 9781315204079 |q ebook
- 040 __ |a DLC |b eng |c DLC |e rda
- 050 00 |a GV716 |b .S397 2021
- 082 00 |a 796.068/8 |2 23
- 099 __ |a CAL 022021066978
- 100 1_ |a Seymour, Alan, |d 1949- |e author.
- 245 10 |a Digital sport marketing : |b concepts, cases and conversations / |c Alan Seymour and Paul Blakey.
- 264 _1 |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2021.
- 300 __ |a xii, 247 pages : |b illustrations (black and white) ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course"-- |c Provided by publisher.
- 650 _0 |a Sports |x Marketing |x Technological innovations.
- 650 _0 |a Sports administration |x Technological innovations.
- 700 1_ |a Blakey, Paul, |d 1969- |e author.