机读格式显示(MARC)
- 000 01519cam a2200337 i 4500
- 008 170315s2017 nyu b 001 0 eng
- 020 __ |a 9781259835681 (alk. paper)
- 040 __ |a DLC |b eng |e rda |c DLC
- 050 00 |a HF6146.I58 |b S649 2017
- 100 1_ |a Smith, Mike, |d 1966- |e author.
- 245 14 |a The native advertising advantage : |b build authentic content that revolutionizes digital marketing and drives revenue growth / |c Mike Smith.
- 264 _1 |a New York : |b McGraw-Hill, |c [2017]
- 300 __ |a xv, 202 p. ; |c 22 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Introduction -- What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations.
- 650 _0 |a Internet advertising.
- 650 _0 |a Internet marketing.
- 776 08 |i Online version: |a Smith, Mike, 1966- author. |t Native advertising advantage |d New York : McGraw-Hill, [2017] |z 9781259835698 |w (DLC) 2017029226
- 950 __ |a JHUL |b F713.852 |c S655