机读格式显示(MARC)

• 000 01331cam a2200241 a 4500

• 001 0000793655

• 005 20161008120300.0

• 008 160506s2015 cc a 000 0 eng d

• 020 __ |a 9787300216706

• 041 0_ |a eng

• 090 __ |a F713.50/G841

• 093 __ |a F713.50 |2 5

• 100 1_ |a Grewal, Dhruv.

• 245 10 |a Marketing (Third edition) / |c Dhruv Grewal, Michael Levy. = 市场营销学 / 杜鲁弗·格雷瓦尔, 迈克尔·利维著.

• 246 1_ |a 市场营销学

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2014.

• 300 __ |a iv, 427 p. : |b ill. ; |c 28cm.

• 500 __ |a 工商管理经典教材·市场营销系列; 教育部高校工商管理类教学指导委员会双语教学推荐教材

• 520 __ |a Today, the marketing campaign is the key to the successful delivery of products and services to customers, and this is the core of the book to explain to the reader, and through the column of each chapter to illustrate the case. In the third edition, the author provides a concise, effective and easy to understand method, through a clear framework, concise exposition to explain the principles of marketing. The increased readability in the form, including clear and lively style of typesetting etc.. The selected case information in the book is very rich, are too hot events.

• 650 _0 |a Marketing study.

• 700 1_ |a Levy, Michael.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.50 |c G841