机读格式显示(MARC)

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• 008 041208s1983 enk d 000 0 eng d

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• 100 1_ |a Jefkins, Frank William.

• 245 10 |a Dictionary of marketing, advertising and public relations / |c Frank Jefkins.

• 250 __ |a 2nd ed.

• 260 __ |a London : |b International Textbook Company, |c 1983.

• 300 __ |a 311 p. ; |c 23 cm.

• 500 __ |a Rev. ed. of: Dictionary of marketing and communication. 1973.

• 650 _0 |a Marketing |x Dictionaries.

• 650 _0 |a Communication |x Dictionaries.

• 650 _0 |a Advertising |x Dictionaries.

• 700 1_ |a Jefkins, Erank William |t Dictionary of marketing and communication.

• 730 0_ |a Dictionary of marketing anc communication.

• 950 __ |a JHUL |b F713-61 |c J47

• 998 __ |a PUL