机读格式显示(MARC)

• 000 00966pam 2200313 a 4500

• 001 0000472048

• 003 CAL

• 005 20050106111500.0

• 008 050106s1993 njua b 001 0 eng

• 010 __ |a 92025490

• 020 __ |a 0135175666

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .K45 1993

• 082 00 |a 659.1 |2 20

• 090 __ |a F713.8/R967=12

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000257264

• 100 1_ |a Russell, Thomas, |d 1941-

• 245 10 |a Kleppner's advertising procedure / |c J. Thomas Russell, W. Ronald Lane.

• 250 __ |a 12th ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1993.

• 300 __ |a xix, 755 p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Prentice Hall series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 1_ |a Lane, W. Ronald, |d 1940-

• 700 1_ |a Kleppner, Otto, |d 1899- |t Advertising procedure.

• 950 __ |a JHUL |b F713.8 |c R967=12

• 998 __ |a PUL