机读格式显示(MARC)
- 010 __ |a 978-7-5096-2210-0 |d CNY48.00
- 099 __ |a CAL 012015081894
- 100 __ |a 20150525d2015 em y0chiy50 ea
- 200 1_ |a 品牌突破 |A pin pai tu po |e 如何建立品牌,穿越喧嚣的市场,从竞争中脱颖而出 |f (美) 约翰·摩根著 |d = Brand against the machine |e how to build your brand, cat through the marketing noise, and stand out from the competition |f John Morgan |g 任建畅, 游春译 |z eng
- 210 __ |a 北京 |c 经济管理出版社 |d 2015
- 225 2_ |a 品牌管理与建设经典译丛 |A pin pai guan li yu jian she jing dian yi cong |h 第一辑
- 300 __ |a 中国社会科学院创新工程学术出版资助项目
- 314 __ |a 约翰·摩根 (John Morgan),“品牌突破”公司总裁。
- 330 __ |a 本书内容包括:传统机器思维、为何打造品牌、品牌框架、曝光与能力、关注并非信任、正确定位、主计划、营销与品牌、核心理念、创业故事、提升自我、品牌交际等。
- 410 _0 |1 2001 |a 品牌管理与建设经典译丛 |h 第一辑
- 500 10 |a Brand against the machine : how to build your brand, cat through the marketing noise, and stand out from the competition |A Brand Against The Machine : How To Build Your Brand, Cat Through The Marketing Noise, And Stand Out From The Competition |m Chinese
- 517 1_ |a 如何建立品牌穿越喧嚣的市场从竞争中脱颖而出 |A ru he jian li pin pai chuan yue xuan xiao de shi chang cong jing zheng zhong tuo ying er chu
- 606 0_ |a 品牌营销 |A pin pai ying xiao |x 研究
- 701 _1 |a 摩根 |A mo gen |g (Morgan, John) |4 著
- 702 _0 |a 任建畅 |A ren jian chang |4 译
- 702 _0 |a 游春 |A you chun |4 译
- 801 _0 |a CN |b 北京新华书店首都发行所有限公司 |c 20150525
- 905 __ |a JHUD |d F713.50/901