机读格式显示(MARC)

• 000 00901cam 2200289 a 450

• 001 0000346403

• 003 CAL

• 005 20030225161700.0

• 008 030225s1993 njuab b 000 0 eng d

• 010 __ |a 92017671

• 020 __ |a 0131192310 (case)

• 040 __ |a DLC |c DLC |d JHUL

• 050 00 |a HF5415.135 |b .C37 1993

• 082 00 |a 658.8/02 |2 20

• 090 __ |a F713.50/S973=2

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022001175679

• 245 00 |a Cases in strategic marketing / |c [edited by] Linda E. Swayne, Peter M. Ginter.

• 250 __ |a 2nd ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice- Hall, |c c1993.

• 300 __ |a xxvii, 819 p. : |b ill., maps ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Decision making |x Case studies.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Swayne, Linda E.

• 700 1_ |a Ginter, Peter M.

• 950 __ |a JHUL |b F713.50 |c S973=2