机读格式显示(MARC)

• 000 00869nam 2200289 a 4500

• 001 0000493966

• 003 CAL

• 005 20050401103400.0

• 008 050303s1988 ilua b 001 0 eng

• 010 __ |a 87082171

• 020 __ |a 0256060096

• 040 __ |c PUL

• 050 00 |a HF5415 |b .M223 1988

• 082 00 |a 658.8 |2 19

• 090 __ |a F713.5/M123=4

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000226139

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Essentials of marketing / |c E. Jerome McCarthy, William D. Perreault, Jr.

• 250 __ |a 4th ed.

• 260 __ |a Homewood, Ill. : |b Irwin, |c 1988.

• 300 __ |a xvi, 512 p. : |b ill. (some col.) ; |c 25 cm.

• 490 0_ |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 475-491) and index.

• 650 _0 |a Marketing.

• 700 1_ |a Perreault, William D.

• 950 __ |a JHUL |b F713.5 |c M123=4