机读格式显示(MARC)

• 000 00929cam 2200301 a 4500

• 001 0000436770

• 003 CAL

• 005 20040915112700.0

• 008 040915s2001 maua b 001 0 eng

• 010 __ |a 00026735

• 020 __ |a 0072315571

• 040 __ |a DLC |c DLC |d FDU

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .P387 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/P478=6

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002023193

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Marketing management : |b knowledge and skills / |c J. Paul Peter, James H. Donnelly, Jr.

• 250 __ |a 6th ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw-Hill, |c c2001.

• 300 __ |a xx, 876 p. : |b ill. (some col.), maps ; |c 26 cm.

• 504 __ |a Includes bibliographical references (p. 851-858) and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management. |v Case studies.

• 700 1_ |a Donnelly, James H.

• 950 __ |a JHUL |b F713.5 |c P478=6