机读格式显示(MARC)

• 000 01153cam 2200337 a 4500

• 001 0000486983

• 003 CAL

• 005 20050222082800.0

• 008 050222s2002 mauaf b 001 0 eng

• 010 __ |a 2001031482

• 020 __ |a 0072410647 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.3 |b .P468 2001

• 082 00 |a 658.8/342 |2 21

• 090 __ |a F713.55/P478=6

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022002228259

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2002.

• 300 __ |a xxvi, 582 p., [24] p. of plates : |b ill. (some col.) ; |c 27 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Marketing.

• 700 1_ |a Olson, Jerry C. |q (Jerry Corrie), |d 1944-

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001031482.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2001031482.html

• 950 __ |a JHUL |b F713.55 |c P478=6