机读格式显示(MARC)
- 000 00880cam 22000289a 44500
- 008 050106s1988 njua b 001 0 eng
- 020 __ |a 0137741758 : |c $29.50
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .G68 1988
- 245 10 |a Research for marketing decisions / |c Paul E. Green, Donald S. Tull, Gerald Albaum.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1988.
- 300 __ |a xii, 784 p. : |b ill. ; |c 25 cm.
- 440 _4 |a The Prentice Hall series in marketing
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 700 1_ |a Tull, Donald S.
- 700 1_ |a Albaum, Gerald S.
- 950 __ |a JHUL |b F713.5 |c G796=5