机读格式显示(MARC)
- 010 __ |a 978-7-111-57995-3 |d CNY49.00
- 099 __ |a CAL 012017163974
- 100 __ |a 20171116d2017 ekmy0chiy50 ea
- 200 1_ |a 显而易见 |A xian er yi jian |e 终结营销混乱 |f (美) 杰克·特劳特著 |d = In search of the obvious |e the antidote for today's marketing mess |f Jack Trout |g 邓德隆, 火华强译 |z eng
- 210 __ |a 北京 |c 机械工业出版社 |d 2017
- 215 __ |a XXXII, 203页 |d 24cm
- 225 2_ |a 定位经典丛书 |A ding wei jing dian cong shu
- 330 __ |a 本书内容包括:寻找“显而易见”;纷繁复杂的互联网;迷恋创意的广告人;制造混乱的营销人员;以“显而易见”看待营销;寻找“显而易见”的关键点等。
- 500 10 |a In search of the obvious : the antidote for today's marketing mess |A In Search Of The Obvious : The Antidote For Today's Marketing Mess |m Chinese
- 517 1_ |a 终结营销混乱 |A zhong jie ying xiao hun luan
- 606 0_ |a 市场营销学 |A shi chang ying xiao xue
- 701 _1 |a 特劳特 |A te lao te |g (Trout, Jack) |4 著
- 702 _0 |a 邓德隆 |A deng de long |4 译
- 702 _0 |a 火华强 |A huo hua qiang |4 译
- 801 _0 |a CN |b WHUTL |c 20171120
- 905 __ |a JHUD |d F713.50/1051