机读格式显示(MARC)

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• 001 0000402928

• 003 CAL

• 005 20041223102100.0

• 008 040406r20042003cc a b 001 0 eng d

• 020 __ |a 7301066031 |c CNY60.00

• 040 __ |a SHCD |c SHCD |d PUL

• 041 0_ |a eng |b chi

• 090 __ |a F713.3/S556=6

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022004039504

• 100 1_ |a Shimp, Terence A.

• 245 10 |a Advertising, promotion, & supplemental aspects of integrated marketing communications = |b 营销沟通 : 广告,促销及其他方面 / |c Terence A. Shimp.

• 246 1_ |a Advertising, promotion, and supplemental aspects of integrated marketing communications

• 246 31 |a 营销沟通 : |b 广告,促销及其他方面

• 250 __ |a 6th ed.

• 260 __ |a 北京 : |b 北京大学出版社 ; |b Thomson Learning, |c 2004.

• 300 __ |a xxi, 650 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 当代全美MBA经典教材书系（英文影印版）

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Repring. Originally published: |c Mason, Ohio : Thomson South-Western, 2003 |b 6th ed. |z 0030352711

• 650 _0 |a Communication in marketing.

• 650 _0 |a Sales promotion.

• 650 _0 |a Advertising.

• 650 _0 |a Direct marketing.

• 950 __ |a JHUL |b F713.3 |c S556=6