机读格式显示(MARC)
- 000 00791cam 2200265 a 450
- 008 021108s1993 ilua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5826.5 |b .S57 1993
- 100 1_ |a Sissors, Jack Zanville, |d 1919-
- 245 10 |a Advertising media planning / |c Jack Z. Sissors, Lincoln Bumba.
- 260 __ |a Lincolnwood, Ill., USA : |b NTC Business Books, |c c1993.
- 300 __ |a x, 485 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Advertising media planning.
- 700 10 |a Bumba, Lincoln.
- 950 __ |a JHUL |b F713.8 |c S83=4