机读格式显示(MARC)
- 000 01175cam a2200349 a 4500
- 008 070521s2006 njua b 001 0 eng
- 020 __ |a 0805852166 (cloth)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.32 |b .C74 2006
- 082 00 |a 658.8/343 |2 22
- 099 __ |a CAL 022006113455
- 245 00 |a Creating images and the psychology of marketing communication / |c edited by Lynn R. Kahle & Chung-Hyun Kim.
- 260 __ |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, Publishers, |c 2006.
- 300 __ |a xxxv, 405 p. : |b ill. ; |c 24 cm.
- 440 _0 |a Advertising and consumer psychology
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Consumers' preferences |x Cross-cultural studies.
- 650 _0 |a Consumer behavior |x Cross-cultural studies.
- 650 _0 |a Imagery (Psychology)
- 650 _0 |a Attachment behavior.
- 650 _0 |a Communication in marketing.
- 653 __ |a Image (Psychology)
- 700 1_ |a Kim, Chung-hyun, |d 1950-
- 950 __ |a JHUL |b F713.55 |c C912