机读格式显示(MARC)
- 000 00832cam 22002778a 4500
- 008 050110r19821979mau 001 0 eng
- 035 __ |a 9(DLC) 82000038
- 040 __ |a DLC |c DLC |d DLC
- 050 10 |a HF5415.2 |b .M22 1982
- 100 1_ |a McGown, K. L., |d 1943-
- 245 10 |a Marketing research : |b text and cases / |c K.L. McGown.
- 260 __ |a Boston : |b Little, Brown |c [1982], c1979.
- 300 __ |a xiv, 432 p. : |c 26 cm.
- 500 __ |a Reprint. Originally published: Cambridge, Mass. : Winthrop Publishers, 1979.
- 500 __ |a Includes index.
- 650 _0 |a Marketing research.
- 650 _0 |a Marketing research |x Case studies.
- 950 __ |a JHUL |b F713.5 |c M146