机读格式显示(MARC)
- 000 00686cam 2200241 a 4500
- 950 __ |a JHUL |b F713.5 |c B724
- 008 050224s1999 ilua b 001 0 eng
- 099 __ |a CAL 022002031904
- 100 1_ |a Boone, Louis E.
- 245 10 |a Contemporary marketing 1999 / |c Louis E. Boone, David L. Kurtz.
- 260 __ |a Chicago : |b Dryden Press, |c c1999.
- 300 __ |a xxxiii, 740, [83] p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 700 1_ |a Kurtz, David L.