机读格式显示(MARC)
- 000 01871cam a2200385 i 4500
- 008 190613s2020 enka b 000 0 eng d
- 020 __ |a 9781108486248 |q hardcover
- 020 __ |a 1108731953 |q paperback
- 020 __ |a 9781108731959 |q paperback
- 020 __ |a 110848624X |q hardcover
- 040 __ |a YDX |b eng |e rda |c YDX |d UKMGB |d OCLCO |d OCLCF |d YDXIT |d OCL
- 050 _4 |a HD30.28 |b .P53 2020
- 082 04 |a 658.4/012 |2 23
- 099 __ |a CAL 022020032975
- 100 1_ |a Planellas, Marcel, |e author.
- 245 10 |a Strategic decisions : |b the 30 most useful models / |c Marcel Planellas, text ; Anna Muni, graphics.
- 264 _1 |a Cambridge, United Kingdom ; |a New York, NY : |b Cambridge University Press, |c 2020.
- 300 __ |a xiii, 191 pages : |b illustrations ; |c 22 cm
- 336 __ |a text |2 rdacontent
- 336 __ |a still image |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 504 __ |a Includes bibliographical references.
- 520 __ |a In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
- 650 _0 |a Strategic planning.
- 650 _0 |a Decision making.
- 700 1_ |a Muni, Anna, |e author, |e illustrator.