机读格式显示(MARC)

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• 003 CAL

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• 008 021103s1992 nyua b 001 0 eng

• 010 __ |a 91035022

• 020 __ |a 0070067570 : |c Y50.00PR

• 037 __ |a 7167354 |c 439.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.129

• 082 00 |a 658.8/4 |2 20

• 090 __ |a F713/B786

• 093 __ |a F713 |2 4

• 100 1_ |a Bowersox, Donald J.

• 245 10 |a Strategic marketing channel management / |c Donald J. Bowersox, M. Bixby Cooper.

• 260 __ |a New York : |b McGraw-Hill, |c c1992.

• 300 __ |a xix, 488 p. : |b ill. ; |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 458-459) and index.

• 650 _0 |a Marketing channels |x Management.

• 650 _0 |a Business logistics.

• 650 _0 |a Physical distribution of goods.

• 700 1_ |a Cooper, M. Bixby.

• 950 __ |a JHUL |b F713 |c B786