机读格式显示(MARC)

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• 003 CAL

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• 020 __ |a 0072861304 (pbk.)

• 040 __ |a SITPL |c SITPL |d OCLCQ |d BAKER

• 050 _4 |a HF5415 |b .M37 2004

• 082 _4 |a 658.05

• 090 __ |a F713.5/M345=26/04-05

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006014112

• 245 00 |a Annual editions : |b marketing 04/05 / |c editor, John E. Richardson.

• 246 3_ |a Marketing 04/05

• 250 __ |a 26th ed.

• 260 __ |a Guilford, Conn. : |b McGraw-Hill/Dushkin, |c c2004.

• 300 __ |a xvi, 223 p. : |b ill. ; |c 28 cm.

• 440 _0 |a Annual editions

• 650 _0 |a Marketing.

• 700 1_ |a Richardson, John E.

• 905 __ |a JHUL |c M345=26 |b F713.5