机读格式显示(MARC)
- 000 00881cam 2200277 a 4500
- 008 021102s1998 njua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.2 |b .B779 1998
- 100 1_ |a Burns, Alvin C.
- 245 10 |a Marketing research / |c Alvin C. Burns, Ronald F. Bush.
- 260 __ |a Upper Saddle River, N.J. : |b Prentice Hall, |c c1998.
- 300 __ |a 1 v. (various pagings) |b ill. (some col.) |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 538 __ |a System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
- 650 _0 |a Marketing research.
- 700 1_ |a Bush, Ronald F.
- 950 __ |a JHUL |b F713 |c B963=2