机读格式显示(MARC)
- 000 01117cam a2200337 i 4500
- 008 200304s2020 enka b 001 0 eng d
- 020 __ |a 9780367172572 |q hbk.
- 020 __ |a 9780367172589 |q pbk. : |c CNY336.77
- 040 __ |a StDuBDS |b eng |c StDuBDS |e rda
- 100 1_ |a Heding, Tilde, |e author.
- 245 10 |a Brand management : |b mastering research, theory and practice / |c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
- 264 _1 |a London : |b Routledge, |c 2020.
- 300 __ |a 1 volume : |b illustrations (black and white) ; |c 25 cm
- 336 __ |a text |2 rdacontent
- 336 __ |a still image |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Branding (Marketing)
- 650 _0 |a Brand name products.
- 650 _0 |a Product management.
- 700 1_ |a Knudtzen, Charlotte F., |e author.
- 700 1_ |a Bjerre, Mogens, |d 1959- |e author.