机读格式显示(MARC)

• 000 00890pam 2200289 4500

• 001 0000344336

• 003 CAL

• 005 20030108103800.0

• 008 030108s1990 nyua b 00110 eng

• 010 __ |a 89034951

• 020 __ |a 0024218219

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.2 |b .T83 1990

• 082 00 |a 658.8/3 |2 20

• 090 __ |a F713.5/T822=6

• 093 __ |a F713.5

• 100 1_ |a Tull, Donald S.

• 245 10 |a Marketing research : |b measurement & method : a text with cases / |c Donald S. Tull, Del I. Hawkins.

• 250 __ |a 6th ed.

• 260 0_ |a New York : |b Macmillan, |c c1993.

• 300 __ |a xviii, 863 ,26 p. : |b ill. ; |c 24 cm.

• 490 0_ |a The Macmillan series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing research.

• 650 _0 |a Marketing research |x Case studies.

• 700 10 |a Hawkins, Del I.

• 950 __ |a JHUL |b F713.5 |c T822=5