机读格式显示(MARC)
- 000 00788pam 2200253 a 4500
- 008 041011s1997 nyua b 001 0 eng
- 020 __ |a 0471310123 (acid-free paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a TX911.3.M3 |b R43 1997
- 082 00 |a 647.94/068/8 |2 20
- 099 __ |a CAL 022000399435
- 100 1_ |a Reich, Allen Z.
- 245 10 |a Marketing management for the hospitality industry : |b a strategic approach / |c Allen Z. Reich.
- 260 __ |a New York : |b Wiley, |c c1997.
- 300 __ |a xix, 530 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references (p.515-522) and index.
- 650 _0 |a Hospitality industry |x Marketing.
- 950 __ |a JHUL |b F590 |c R347