机读格式显示(MARC)
- 000 01206nam a2200349 a 4500
- 008 111102r20112009cc a 000 0 eng d
- 099 __ |a CAL 022011306766
- 100 1_ |a Zeithaml, Valarie A.
- 245 10 |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler = 服务营销 / 瓦拉瑞尔 A. 泽丝曼尔, 玛丽·乔·比特纳, 德韦恩 D. 格兰姆勒著; 张金成, 白长虹等译注.
- 260 __ |a 北京 : |b China Machine Press, |c c2011.
- 300 __ |a xxv, 657 p. : |b ill. ; |c 28 cm.
- 490 0_ |a 高等学校经济管理英文版教材·管理学系列
- 534 __ |p Reprint. Originally published : |c Boston : McGraw-Hill/Irwin, c2009. |b 5th ed. |z 0073380938.
- 650 _0 |a Service industries |x Marketing.
- 650 _0 |a Customer services.
- 700 1_ |a Bitner, Mary Jo.
- 700 1_ |a Gremler, Dwayne D.
- 700 1_ |a Zhang, jincheng |9 (张金成)
- 700 1_ |a Bai, changhong |9 (白长虹)
- 950 __ |a JHUD |b F719 |c Z48S