机读格式显示(MARC)

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• 001 0000582416

• 003 CAL

• 005 20061011103400.0

• 008 061011s2004 nyua b 001 0 eng

• 010 __ |a 2002035590

• 020 __ |a 0072539097 (part : pbk.)

• 020 __ |a 007286057X (pkg.)

• 020 __ |a 0071214305 (international ed.)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .B4155 2004

• 082 00 |a 658.8 |2 21

• 090 __ |a F737.123/B368=4

• 093 __ |a F737.123 |2 4

• 099 __ |a CAL 022006064180

• 100 1_ |a Bearden, William O., |d 1945-

• 245 10 |a Marketing : |b principles & perspectives / |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b Irwin, |c c2004.

• 300 __ |a xl, 596 p. : |b col. ill. ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |z United States.

• 700 1_ |a Ingram, Thomas N.

• 700 1_ |a LaForge, Raymond W.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh031/2002035590.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh031/2002035590.html

• 950 __ |a JHUL |b F737.123 |c B368=4