机读格式显示(MARC)
- 000 01406cam 2200361 a 4500
- 008 041216s1986 cau bf 001 0 eng
- 020 __ |a 0875896898 (alk. paper)
- 040 __ |a DLC |c DLC |d DLC |d JLU
- 050 00 |a LB2342.8 |b .H36 1986
- 082 00 |a 659.2/937873 |2 19
- 099 __ |a CAL 021999642001
- 245 00 |a Handbook of institutional advancement / |c A. Westley Rowland, general editor ; foreword by James L. Fisher.
- 260 __ |a San Francisco : |b Jossey-Bass, |c c1986.
- 300 __ |a xxxii, 796 p. ; |c 24 cm.
- 440 _4 |a The Jossey-Bass higher education series
- 500 __ |a "A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management"--Half title p.
- 504 __ |a Includes bibliographcal and indexes.
- 650 _0 |a Public relations |x Universities and colleges |z United States.
- 650 _0 |a College publicity |z United States.
- 650 _0 |a Educational fund raising |z United States.
- 650 _0 |a College publications |z United States.
- 650 _0 |a Universities and colleges |z United States |x Admission.
- 700 1_ |a Rowland, A. Westley, |d 1915-
- 950 __ |a JHUL |b G648-62 |c H236=2