机读格式显示(MARC)

• 000 00764pam 2200277 a 4500

• 001 0000463506

• 003 CAL

• 005 20041218143800.0

• 008 041218s1988 mnua b 001 0 eng

• 010 __ |a 87029428

• 020 __ |a 0314640339

• 040 __ |c PUL

• 050 00 |a HF5438.5 |b .B843 1988

• 082 0_ |a 658.8/2 |2 19

• 090 __ |a F713.3/B964=2

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022000222293

• 100 1_ |a Burnett, John J.

• 245 10 |a Promotion management : |b a strategic approach / |c John J. Burnett.

• 250 __ |a 2nd ed.

• 260 __ |a St. Paul : |b West Pub. Co., |c c1988.

• 300 __ |a xvii, 619 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Sales promotion.

• 950 __ |a JHUL |b F713.3 |c B964

• 998 __ |a PUL