机读格式显示(MARC)

• 000 01027nam 2200325 a 4500

• 001 0000403848

• 003 CAL

• 005 20050111095000.0

• 008 011120r20012000cc a b 001 0 eng d

• 020 __ |a 7302047367

• 040 __ |a BJP |c BJP

• 041 0_ |a eng |f chi

• 090 __ |a F713.55/S333=7

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022001423987

• 100 1_ |a Schiffman, Leon G.

• 245 10 |a Consumer behavior = |b 消费者行为学 / |c Leon G. Schiffman, Leslie Lazar Kanuk.

• 246 11 |a 消费者行为学

• 250 __ |a 7th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2001.

• 300 __ |a xix, 469 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 500 __ |a With Chinese publishing note, preface and brief contents.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Originally published: |c Prentice Hall, 2000. |b 7th ed.

• 650 _0 |a Consumers.

• 650 _0 |a Motivation research (Marketing)

• 650 _0 |a Diffusion of innovations.

• 700 1_ |a Kanuk, Leslie Lazar.

• 950 __ |a JHUL |b F713.55 |c S333=7