机读格式显示(MARC)

• 000 01128nam0 2200301 450

• 001 0000432609

• 005 20041111094000.0

• 010 __ |a 7-111-14453-8 |d CNY28.00

• 099 __ |a CAL 012004090853

• 100 __ |a 20040817d2004 em y0chiy0121 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a k z 000yy

• 106 __ |a r

• 200 1_ |a 客户关系管理为何会失效 |A ke hu guan xi guan li wei he hui shi xiao |f (美) 弗雷德里克·纽厄尔著 |d = Why CRM doesn't work |e how to win by letting customers manage the relationship |f Frederick Newell |g 吴联银, 贾文玉译 |z eng

• 210 __ |a 北京 |c 机械工业出版社 |d 2004

• 215 __ |a XVI, 204页 |d 24cm

• 305 __ |a 据2003年英文版译出

• 306 __ |a 由Bloomberg Press授权机械工业出版社出版发行

• 510 1_ |a Why CRM doesn't work |e how to win by letting customers manage the relationship |z eng

• 606 0_ |a 企业管理 |A qi ye guan li |x 销售管理 |x 研究

• 690 __ |a F274 |v 4

• 701 _1 |a 纽厄尔, |A niu e er |b F. |g (Newell, Frederick) |4 著

• 702 _0 |a 吴联银 |A wu lian yin |4 译

• 702 _0 |a 贾文玉 |A jia wen yu |4 译

• 801 _0 |a CN |b BUPT |c 20040817

• 801 _2 |a CN |b JHUL |c 20041111

• 905 __ |a JHUL |d F274/230