机读格式显示(MARC)

• 000 00927nam a2200313 a 4500

• 001 0000674427

• 003 CAL

• 005 20091215095500.0

• 008 061121s2006 maua b 001 0 eng d

• 010 __ |a 2005041457

• 020 __ |a 0072964723 (alk. paper)

• 020 __ |a 0073135690 (text w/access code)

• 040 __ |a SJT |c SJT

• 042 __ |a pcc

• 050 00 |a HF5821 |b .B62 2006

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.80/A681=10

• 093 __ |a F713.80 |2 4

• 099 __ |a CAL 022006129884

• 100 1_ |a Arens, William F.

• 245 10 |a Contemporary advertising / |c William F. Arens.

• 250 __ |a 10th ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2006.

• 300 __ |a xl, 614, [80] p. : |b ill. (some col.) ; |c 29 cm.

• 490 1_ |a The McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. EN1-EN18) and index.

• 650 _0 |a Advertising.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.80 |c A681=10