机读格式显示(MARC)

• 000 00983cam 2200313 a 450

• 001 0000339955

• 003 CAL

• 005 20021118111500.0

• 008 021118s1994 nyua 00110 eng

• 010 __ |a 90039271 //r952

• 020 __ |a 0471524956

• 020 __ |a 0471008583 : |c ￥400.00

• 040 __ |a DLC |c DLC |d DLC |d OCoLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.5 |b .W59 1990

• 082 00 |a 658.8/12 |2 20

• 090 __ |a F713/W749

• 093 __ |a F713 |2 4

• 100 1_ |a Wilson, Jerry R., |d 1944-

• 245 10 |a Word-of-mouth marketing / |c Jerry R. Wilson.

• 260 0_ |a New York : |b John Wiley & Sons, Inc., |c c1994.

• 300 __ |a xv, 256 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Customer services |z United States |x Public opinion.

• 650 _0 |a Consumer satisfaction |z United States.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Advertising |x United States.

• 650 _0 |a Public opinion |z United States.

• 950 __ |a JHUL |b F713 |c W749