机读格式显示(MARC)

• 000 01579cam a2200241 a 4500

• 001 0000802206

• 005 20161024085200.0

• 008 161024s2016 cc a 000 0 eng d

• 020 __ |a 9787301263624

• 041 0_ |a eng

• 090 __ |a F740.2/H738

• 093 __ |a F740.2 |2 5

• 100 1_ |a Hollensen, Svend.

• 245 10 |a Golbal marketing : |b a decision-oriented approach / |c Svend Hollensen = 国际营销 : 以决策为导向的方法 / 斯文德·霍伦森著

• 246 1_ |a 国际营销 |b 以决策为导向的方法

• 260 __ |a 北京 : |b 北京大学出版社, |c 2016.

• 300 __ |a xviii, 606 p. : |b ill. ; |c 26cm.

• 490 0_ |a 营销学精选教材·英文改编版

• 504 __ |a Includes index.

• 520 __ |a The contents of this book are arranged in order to guide the development of decision-making, but also according to the enterprise marketing personnel in the international marketing process faced by the five major decisions to organize. The whole book is divided into 19 chapters, divided into five parts, each part has a close logical relationship, to provide readers with a formulation and implementation of the international marketing plan decision analysis framework. Show no emptiness in the book theory, replaced by the theory of pragmatic interpretation, supplemented by the selection of a representative case, the real case of the selected book cases were from all over the world, international marketing, case with questions and thinking, to enrich and enhance the reader's knowledge acquisition ability and interactive learning ability.

• 650 _0 |a marketing management.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F740.2 |c H738