机读格式显示(MARC)
- 000 01043pam 2200325 a 4500
- 008 041208s1986 nyu 001 0 eng
- 040 __ |a DUTL |c DUTL |d DUTL
- 050 00 |a HD9696.C64 |b I4875 1986
- 082 00 |a 338.7/61004/0973 |2 19
- 099 __ |a CAL 022000250079
- 100 1_ |a Rodgers, F. G. |q (Francis G.)
- 245 14 |a The IBM way : |b insights into the world's most successful marketing organization / |c F.G. "Buck" Rodgers, with Robert L. Shook.
- 260 __ |a New York : |b Harper & Row, |c c1986.
- 300 __ |a xiv, 235 p. ; |c 25 cm.
- 500 __ |a Includes index.
- 610 20 |a International Business Machines Corporation.
- 650 _0 |a Marketing |x Case studies.
- 650 _0 |a Computers |x Marketing |x Case studies.
- 650 _0 |a Electronic office machines |x Marketing |x Case studies.
- 700 10 |a Shook, Robert L., |d 1938-
- 950 __ |a JHUL |b F224 |c R691