机读格式显示(MARC)

• 000 01401cam a2200241 a 4500

• 001 0000780463

• 005 20201130084000.0

• 008 151027s2015 cc a 000 0 eng d

• 020 __ |a 9787300210032

• 041 0_ |a eng

• 090 __ |a F272/R845

• 093 __ |a F272 |2 5

• 100 1_ |a Rothaermel, Frank T.

• 245 10 |a Strategic management concepts & cases / |c Frank T. Rothaermel = 战略管理 / 费兰克·罗特尔梅尔著.

• 246 1_ |a 运筹学导论

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2015.

• 300 __ |a vi, 481 p. : |b ill. ; |c 28cm.

• 490 0_ |a 工商管理经典教材·核心课系列

• 500 __ |a 教育部高校工商管理类教学指导委员会双语教学推荐教材

• 520 __ |a This book describes some of the most classic strategic management theory, such as "resource based school", "strategic positioning", "environmental school", "knowledge based view" and so on, features are theoretical, empirical research combined with a large number of case teaching, so that students understand the business environment in the face of twenty-first Century, how to become a strategic management, and experience the important business environment changes and strategic decisions. The structure of the book is complete and with a rich case, each case about 1-2 page, flexible, for those cases lack of teaching experience, very practical.

• 650 _0 |a Enterprise management |b Strategic management.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F272 |c R845