机读格式显示(MARC)

• 000 01472cam a2200421 i 4500

• 001 0000927473

• 003 DLC

• 005 20211014092100.0

• 008 200106s2020 enk b 001 0 eng d

• 010 __ |a 2020000070

• 020 __ |a 9781138586987 |q hardcover

• 020 __ |a 9781138587014 |q paperback : |c CNY318.56

• 020 __ |z 9780429504266 |q electronic book

• 020 __ |z 0429504268 |q electronic book

• 020 __ |z 9780429996375 |q electronic publication

• 020 __ |z 0429996373 |q electronic publication

• 020 __ |z 9780429996368 |q electronic book |q Mobipocket

• 020 __ |z 0429996365 |q electronic book |q Mobipocket

• 020 __ |z 9780429996382 |q electronic book

• 020 __ |z 0429996381 |q electronic book

• 040 __ |a NhCcYBP |b eng |c NhCcYBP |e rda

• 050 _4 |a HF5415.1255 |b .A333 2020

• 082 00 |a 658.8/12 |2 23

• 090 __ |a F713.5/A224

• 093 __ |a F713.5 |2 5

• 100 1_ |a Addis, Michela, |e author.

• 245 10 |a Engaging brands : |b a customer-centric approach for superior experiences / |c Michela Addis.

• 264 _1 |a Abingdon, Oxon ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2020.

• 300 __ |a 276 pages ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Customer relations.

• 650 _0 |a Consumer satisfaction.

• 650 _0 |a Marketing |x Management.

• 920 __ |a 242450 |z 1