机读格式显示(MARC)

• 000 00860cam 22002894a 4500

• 001 0000440503

• 003 CAL

• 005 20041011100400.0

• 008 041011s1998 nyuab b 001 0 eng

• 010 __ |a 97030942

• 020 __ |a 0471592889 (hbk.)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF1416

• 082 00 |a 658.8/48 |2 21

• 090 __ |a F740.2/K87

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022000770972

• 100 1_ |a Kotabe, Masaaki.

• 245 10 |a Global marketing management / |c Masaaki Kotabe, Kristiaan Helsen.

• 260 __ |a New York : |b J. Wiley, |c c1998.

• 300 __ |a xxii, 711 p. : |b ill., col. maps ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a International business enterprises |x Management.

• 700 1_ |a Helsen, Kristiaan.

• 950 __ |a JHUL |b F740.2 |c K87