机读格式显示(MARC)
- 000 01938cam a2200349 i 4500
- 008 210527s2021 enk b 001 0 eng d
- 020 __ |a 9781789907889 : |c CNY866.79
- 040 __ |a YDX |b eng |c YDX |e rda |d BDX |d UKMGB |d OCLCO |d OCLCF |d OCLCO |d ICU |d OCLCO |d UPM |d UtOrBLW
- 050 _4 |a HF5415 |b .T43 2021
- 082 04 |a 658.80711 |2 23
- 245 00 |a Teaching marketing / |c edited by Ross Brennan, Lynn Vos.
- 264 _1 |a Cheltenham, UK : |b Elgar, |c [2021]
- 300 __ |a xvi, 326 pages ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Elgar guides to teaching
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett.
- 650 _0 |a Marketing |x Study and teaching (Higher)
- 650 _0 |a Marketing |x Study and teaching.
- 650 _0 |a Business education.
- 700 1_ |a Brennan, Ross, |e editor.
- 700 1_ |a Vos, Lynn, |e editor.
- 830 _0 |a Elgar guides to teaching.