机读格式显示(MARC)
- 000 00922cam 2200301 a 4500
- 008 020117r20012001cc a b 001 0 eng d
- 050 04 |a HF5415 |b .K636 2001
- 099 __ |a CAL 022001459226
- 100 1_ |a Kotler, Philip.
- 245 10 |a Principles of marketing = |b 市场营销原理 / |c Philip Kotler, Gary Armstrong.
- 260 __ |a 北京 : |b 清华大学出版社, |c 2001.
- 300 __ |a xx, 785, [55] p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Prentice Hall, c2001.
- 700 1_ |a Armstrong, Gary.
- 950 __ |a JHUL |b F713.50 |c K87=9