机读格式显示(MARC)

• 000 01058nam a2200289 a 4500

• 001 0000637291

• 003 CAL

• 005 20081106102500.0

• 008 050929r20082006cc a b 001 0 eng

• 020 __ |a 7301132050

• 020 __ |a 9787301132050

• 040 __ |a PUL |c PUL |d PUL

• 090 __ |a F719/H699(C=3)

• 093 __ |a F719 |2 4

• 099 __ |a CAL 022008140305

• 100 1_ |a Hoffman, K. Douglas.

• 245 10 |a Services marketing : |b concepts, strategies & cases = 服务营销精要 : 概念、战略与案例 / |c K. Douglas Hoffman, John E.G. Bateson著.

• 246 31 |a 服务营销精要 : |b 概念、战略与案例

• 260 __ |a 北京 : |b Peking University Press, |c c2008.

• 300 __ |a xvii, 586 p. : |b ill. ; |c 25 cm.

• 440 _0 |a 营销学精选教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Mason, OH : Thomson /South-Western, c2006, |b 3rd ed. |z 0324422830.

• 650 _0 |a Service industries |x Marketing.

• 700 1_ |a Bateson, John E. G.

• 700 1_ |a Hoffman, K. Douglas.. |t Essentials of services marketing.

• 950 __ |a JHUL |b F719 |c H699(C=3)