机读格式显示(MARC)
- 000 00916nam 2200313 a 4500
- 008 041223s1988 ilua r 001 0 eng
- 050 00 |a HF5438.25 |b .P42 1988
- 099 __ |a CAL 022000222866
- 100 1_ |a Pederson, Carlton A.
- 245 10 |a Selling : |b principles and methods / |c Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz.
- 260 __ |a Homewood, Ill. : |b Irwin, |c 1988.
- 300 __ |a xvii, 644 p. : |b ill. (some col.) ; |c 25 cm.
- 490 0_ |a The Irwin series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 700 10 |a Wright, Milburn D.
- 700 10 |a Weitz, Barton A.
- 950 __ |a JHUL |b F713.3 |c P371=9